ActiveCampaign Review
What is ActiveCampaign?
ActiveCampaign is a customer experience automation platform that helps businesses connect and engage with their customers in a more meaningful way. It offers a variety of features, including email marketing, marketing automation, sales automation, and CRM functionality.
ActiveCampaign is known for its powerful segmentation and automation capabilities. It allows businesses to create highly targeted email campaigns and customer journeys based on customer behavior, interests, and demographics. ActiveCampaign also offers a wide range of integrations with other popular business software, such as e-commerce platforms, CRM systems, and marketing automation tools.
ActiveCampaign is used by businesses of all sizes, but it is particularly popular with small and medium-sized businesses (SMBs). It is a relatively affordable platform that offers a lot of value for the price.
Here are some of the key features of ActiveCampaign:
- Email marketing: ActiveCampaign allows businesses to create and send beautiful email campaigns that are responsive to all devices. It also offers a variety of features for tracking and analyzing email performance.
- Marketing automation: ActiveCampaign’s marketing automation features allow businesses to automate their marketing tasks, such as sending welcome emails to new subscribers, segmenting their lists, and creating targeted email campaigns.
- Sales automation: ActiveCampaign’s sales automation features help businesses track their leads, nurture them through the sales funnel, and close more deals.
- CRM: ActiveCampaign’s CRM features allow businesses to track their customer interactions and relationships.
Overall, ActiveCampaign is a powerful and versatile CXA platform that can help businesses of all sizes improve their customer engagement and grow their businesses.
Is ActiveCampaign free?
ActiveCampaign does not offer a free plan, but it does offer a 14-day free trial on all paid plans.
Is ActiveCampaign a good platform for businesses of all sizes?
Yes, ActiveCampaign is a good platform for businesses of all sizes. It is particularly popular with small and medium-sized businesses (SMBs), but it is also used by large enterprises.
What are the benefits of using ActiveCampaign?
There are many benefits to using ActiveCampaign, including:
- Increased customer engagement
- Improved sales conversion rates
- Reduced marketing costs
- Increased productivity
- Improved customer satisfaction
What are the drawbacks of using ActiveCampaign?
Some of the drawbacks of using ActiveCampaign include:
- The learning curve can be steep, especially for users who are new to marketing automation.
- The pricing can be expensive for some small businesses.
- Some users have reported that the customer support can be slow to respond.
Reviews
Entrepreneur Jason VandeBoom established ActiveCampaign in 2003. It started out as a consulting business before changing its focus to creating email marketing software to assist small and midsized enterprises in communicating with their clients via email.
The headquarters of ActiveCampaign are in Chicago, Illinois, and it also has offices there and in Ireland, Brazil, and Australia. It is a “unicorn” company, meaning that it is a privately held startup with a valuation of over $1 billion.
ActiveCampaign is a popular email marketing and marketing automation platform. It is used by businesses of all sizes to create and send email campaigns, automate marketing tasks, and track results.
ActiveCampaign has a very positive reputation among its users. It has a rating of 4.6 out of 5 stars on G2, 4.5 out of 5 stars on Capterra, and 4.7 out of 5 stars on Trustpilot.
Here are some excerpts from real user reviews:
- “ActiveCampaign is a powerful and versatile email marketing platform that has helped us to grow our business significantly. The features are comprehensive and easy to use, and the support is excellent.” – Cristyn M., G2
- “Great email tool! ActiveCampaign is a great tool for email marketing and marketing automation. It is easy to use and has a lot of features. I highly recommend it.” – Camilo H., G2
- “Good Marketing Email Software. ActiveCampaign is a good email marketing software. It is easy to use and has a lot of features.” – Jeanne T., G2
- “Excellent solution, if you have the budget and need.” – User, Trustpilot
“I really enjoyed using ActiveCampaign because it gave me a full range of tools and features to manage my marketing campaigns and automate certain tasks. The platform is easy to use and very intuitive.” – User, GetApp
Products and services
ActiveCampaign offers a variety of products and services to help businesses of all sizes grow. These include:
Marketing
- Email marketing: Create and send targeted email campaigns to your subscribers.
- Marketing automation: Automate your marketing tasks, such as sending emails, creating landing pages, and scoring leads.
- Personalization: Personalize your marketing messages and experiences for each subscriber.
- Site tracking: Track visitor behavior on your website and use this data to personalize your marketing efforts.
- Landing pages: Create high-converting landing pages for your campaigns.
- Forms: Create and manage forms to collect leads and other data from your website visitors.
Sales
- CRM: Manage your leads and customers in a central CRM system.
- Sales automation: Automate your sales tasks, such as sending follow-up emails and scheduling demos.
- Sales engagement: Track your sales team’s activity and performance.
Ecommerce
- Ecommerce marketing: Automate your ecommerce marketing tasks, such as sending abandoned cart emails and product recommendations.
- Ecommerce personalization: Personalize your ecommerce marketing messages and experiences for each customer.
Other
- Apps & integrations: Connect ActiveCampaign with over 870 apps and integrations to automate your workflow and extend the functionality of the platform.
- Artificial intelligence: ActiveCampaign uses artificial intelligence to help you personalize your marketing and sales efforts.
- Custom objects: Create custom objects to store and manage data that is specific to your business.
- Services: ActiveCampaign offers a variety of services, such as email design and consulting, to help you get the most out of the platform.
- Developer resources: ActiveCampaign provides a variety of developer resources, such as APIs and SDKs, to help you build custom integrations and extensions.
- Mobile app: ActiveCampaign offers a mobile app that allows you to manage your campaigns and contacts on the go.
ActiveCampaign also offers a variety of pricing plans to fit the needs of businesses of all sizes. You can start with a free trial to see if ActiveCampaign is right for you.
Features of ActiveCampaign
ActiveCampaign is a customer relationship management (CRM) and email marketing platform that helps businesses of all sizes connect and engage with their customers. It offers a wide range of features, including:
- Email marketing: ActiveCampaign’s email marketing tools allow you to create and send personalized emails to your subscribers, track their engagement, and segment them based on their interests. You can also use ActiveCampaign to automate your email marketing campaigns, so you can send the right emails to the right people at the right time.
- Marketing automation: ActiveCampaign’s marketing automation features allow you to create workflows that automate your marketing tasks, such as sending welcome emails to new subscribers, nurturing leads, and sending automated follow-up emails to abandoned carts.
- CRM: ActiveCampaign’s CRM features allow you to track your leads and customers, manage your sales pipeline, and create custom reports. You can also use ActiveCampaign’s CRM features to segment your customers based on their behavior and demographics, so you can send them more targeted messages.
- Landing pages: ActiveCampaign’s landing page builder allows you to create high-converting landing pages without any coding knowledge. You can also use ActiveCampaign to A/B test your landing pages to see what works best for your audience.
- Forms: ActiveCampaign’s form builder allows you to create custom forms to collect leads and customer information. You can embed your forms on your website or landing pages, and ActiveCampaign will automatically add the leads to your CRM.
- Segmentation: ActiveCampaign allows you to segment your list based on a variety of factors, such as demographics, interests, and behavior. This allows you to send targeted campaigns to your subscribers.
- Personalization: ActiveCampaign allows you to personalize your emails, landing pages, and other marketing materials with the recipient’s name, interests, and other information.
- Automation: ActiveCampaign allows you to automate a variety of tasks, such as sending emails, adding contacts to lists, and tagging contacts. This can save you a lot of time and help you to be more efficient.
- Integrations: ActiveCampaign integrates with over 850 other apps and services, such as Shopify, Salesforce, and WooCommerce. This allows you to connect your marketing automation with other parts of your business.
In addition to these core features, ActiveCampaign also offers a number of other features, such as:
- Predictive actions: ActiveCampaign uses machine learning to predict what your customers are most likely to do next. This information can be used to send targeted campaigns and improve the overall customer experience.
- Recommendations and recipes: ActiveCampaign offers recommendations and recipes to help you get the most out of the platform. These are based on best practices and the experience of other ActiveCampaign users.
- Channels, apps, and integrations: ActiveCampaign offers a variety of channels, apps, and integrations to help you reach your customers where they are. This includes email, SMS, Facebook Custom Audiences, and Lead Ads.
- Partner and community: ActiveCampaign has a large partner and community network. This means that you can get help and support from other ActiveCampaign users and partners.
- Chrome extension: ActiveCampaign offers a Chrome extension that allows you to add contacts to your list and manage your automations from right within your browser.
- Mobile apps: ActiveCampaign offers mobile apps for iOS and Android. This allows you to manage your account and automations from anywhere.
- Trust and security: ActiveCampaign take trust and security seriously. It is GDPR compliant and offers a variety of security features to protect your data.
- Services and support: ActiveCampaign offer a variety of services and support options, including email support, phone support, and live chat.
ActiveCampaign is a powerful and versatile CRM and email marketing platform that can help businesses of all sizes grow their businesses. It offers a wide range of features, including email marketing, marketing automation, CRM, landing pages, forms, and integrations. ActiveCampaign also offers a number of other features, such as predictive actions, recommendations & recipes, channels, apps & integrations, partner & community, Chrome extension, mobile apps, trust & security, and services & support.
What are the best parts of ActiveCampaign?
ActiveCampaign is a powerful email marketing and marketing automation platform that is used by businesses of all sizes to grow their customer base and increase sales. It offers a wide range of features, including:
- Email marketing: ActiveCampaign allows you to create and send beautiful emails to your subscribers, with easy-to-use drag-and-drop tools and pre-built templates. You can also segment your audience and create targeted email campaigns to reach the right people with the right message.
- Marketing automation: ActiveCampaign’s powerful automation features allow you to automate your marketing tasks, such as sending welcome emails to new subscribers, triggering abandoned cart emails, and following up with leads. You can also create complex automations that involve multiple steps and conditions.
- CRM: ActiveCampaign also includes a built-in CRM system, so you can manage your contacts, track their interactions with your business, and score leads. This makes it easy to nurture your leads and move them through the sales funnel.
In addition to these core features, ActiveCampaign also offers a number of other features that make it a great choice for businesses of all sizes, including:
- Split testing: ActiveCampaign allows you to split test your emails and landing pages to see what works best with your audience. This can help you to improve your open rates, click-through rates, and conversions.
- Predictive content: ActiveCampaign’s predictive content feature uses machine learning to recommend content to your subscribers based on their past behavior. This can help you to send more relevant and engaging content to your audience.
- Deep integrations: ActiveCampaign integrates with over 900 third-party tools, including Shopify, WordPress, and Zapier. This makes it easy to connect ActiveCampaign to your other business systems and automate your marketing workflow.
Overall, ActiveCampaign is a powerful and versatile email marketing and marketing automation platform that offers a wide range of features for businesses of all sizes. It is particularly well-suited for businesses that are looking for a platform that can help them to automate their marketing tasks and send more targeted and engaging emails to their subscribers.
Here are some of the best parts of ActiveCampaign, according to users:
- Powerful automation features: ActiveCampaign’s automation features are among the most powerful in the industry. You can create complex automations that involve multiple steps and conditions, without having to write any code.
- Easy to use interface: ActiveCampaign has a user-friendly interface that is easy to learn and navigate. Even if you are not a marketing expert, you can use ActiveCampaign to create and send effective email campaigns.
- Wide range of features: ActiveCampaign offers a wide range of features, including email marketing, marketing automation, CRM, and split testing. This makes it a one-stop shop for all of your marketing needs.
- Excellent customer support: ActiveCampaign’s customer support team is known for being responsive and helpful. If you have any questions or problems, you can be confident that you will get the help you need quickly.
Overall, ActiveCampaign is a great choice for businesses of all sizes that are looking for a powerful and easy-to-use email marketing and marketing automation platform.
Plans & Pricing of ActiveCampaign
ActiveCampaign has 4 different plans.
Marketing Plans (Email & Marketing Automation)
ActiveCampaign pricing is based on the number of contacts you have in your database and the features you need. ActiveCampaign offers four pricing plans:
- Lite: This plan starts at $29 per month and includes basic email marketing features, such as email templates, automated email sequences, and contact segmentation.
- Plus: This plan starts at $49 per month and includes all the features of the Lite plan, plus marketing automation, CRM features, and landing page creation tools.
- Professional: This plan starts at $149 per month and includes all the features of the Plus plan, plus split testing, custom reporting, and predictive analytics.
- Enterprise: This plan is custom-priced and includes all the features of the Professional plan, plus dedicated support and account management.
Sales Plans (CRM & Sales Engagement)
You can use ActiveCampaign’s CRM and sales engagement capabilities if you purchase the Sales package. It is divided into three plans: Plus, Professional, and Enterprise
- Plus: You also get access to sales automation, lead scoring, pipeline, account, and deal management and reporting, and AI email content generation starting at $19.
- Professional plans start at $49 and include access to one-to-one email, split automation, sales engagement automation, Facebook and Facebook Lead Ads, and sentiment analysis.
- Enterprise: All the features of the Professional plan are included in this specially priced plan, together with professional support and account management and includes features like custom reporting, single sign-on, custom objects, HIPAA support, an uptime SLA, etc.
Bundles pricing (Marketing Automation + Sales CRM)
ActiveCampaign Bundles pricing starts at $116/month for 1,000 contacts and 5 users. This bundle includes the features of both the Marketing and Sales Plus plans, including:
- Marketing automation
- Sales automation
- Site tracking
- Forms and landing pages
- Facebook custom audiences and lead ads
- Lead scoring and task management
- Sales engagement automation
- Automation map
- Facebook Lead Ads
- Automation splitting
- Win probability
ActiveCampaign Bundles pricing:
Note: ActiveCampaign also offers a free trial of all plans, so you can try out their features before you commit to a paid plan.
Which ActiveCampaign Bundle is right for you?
The best ActiveCampaign Bundle for you will depend on the size of your business and the features you need. If you’re just starting out, the Plus Bundle is a good option. It includes all of the essential features you need to get started with marketing automation and sales CRM.
If you have a larger business or need more advanced features, the Professional Bundle is a good choice. It includes all of the features in the Plus Bundle, plus predictive sending, site testing, split automation, and sales engagement automation. If you have a very large business or need custom features, the Enterprise Bundle is a good option. It includes all of the features in the Professional Bundle, plus an account manager, unlimited email testing, custom reports, and a custom mailserver domain.
Transactional Email (API + SMTP for Your Site or App) pricing
ActiveCampaign offers transactional email pricing on a per-email basis. Transactional emails are different from marketing emails in that they are triggered by a specific user action, such as a purchase, account creation, or password reset. Transactional emails are typically time-sensitive and do not require an unsubscribe link.
ActiveCampaign’s transactional email pricing is as follows:
Note: ActiveCampaign also offers a free tier for transactional emails, which allows you to send up to 1,000 emails per month for free.
How to calculate your transactional email costs
To calculate your transactional email costs, simply multiply the number of emails you plan to send per month by the price per email. For example, if you plan to send 100,000 transactional emails per month, your cost would be $150 per month (100,000 emails * $0.0015/email = $150).
Tips for reducing your transactional email costs
Here are a few tips for reducing your transactional email costs:
- Only send transactional emails to subscribers who have opted in to receive them.
- Use a segmented email list to send targeted transactional emails to different groups of subscribers.
- Use a transactional email template to create and send emails quickly and easily.
- Monitor your transactional email performance and make adjustments as needed.
ActiveCampaign’s pros and cons
ActiveCampaign’s Pros
- Powerful marketing automation: ActiveCampaign is known for its powerful marketing automation features, which allow businesses to create complex workflows based on user behavior, interests, and demographics.
- Comprehensive CRM: ActiveCampaign also includes a built-in CRM system, which makes it easy to manage customer relationships and track sales pipelines.
- High deliverability: ActiveCampaign has a reputation for high email deliverability rates, which is essential for businesses that want to reach their target audiences.
- Easy to use: ActiveCampaign is relatively easy to use, even for beginners. The platform has a user-friendly interface and offers a variety of tutorials and resources to help users get started.
- Excellent customer support: ActiveCampaign offers excellent customer support, with live chat, phone, and email support available.
ActiveCampaign’s Cons
- Pricing: ActiveCampaign can be expensive, especially for small businesses. The pricing plans are based on the number of contacts in your database, so as your business grows, so too will your ActiveCampaign bill.
- Learning curve: ActiveCampaign has a lot of features, which can be overwhelming for new users. There is a learning curve involved in getting the most out of the platform.
- Limited CRM functionality: ActiveCampaign’s CRM system is not as robust as standalone CRM platforms like Salesforce or HubSpot. However, it is still a valuable tool for businesses that need to manage customer relationships and track sales pipelines.
Overall, ActiveCampaign is a powerful marketing automation platform with a comprehensive set of features. It is a good choice for businesses of all sizes, but it is especially well-suited for businesses that need advanced automation capabilities and a built-in CRM system.
Conclusion
ActiveCampaign is a powerful email marketing and marketing automation platform that offers a wide range of features to help businesses of all sizes improve their marketing results. It is particularly well-suited for businesses that need to send targeted and personalized emails, and that want to automate their marketing workflows.
ActiveCampaign’s strengths include:
- Comprehensive set of features: ActiveCampaign offers a wide range of features, including email marketing, marketing automation, CRM, and lead scoring. This makes it a one-stop shop for many businesses’ marketing needs.
- Powerful automation capabilities: ActiveCampaign’s visual automation builder makes it easy to create complex workflows without the need for coding knowledge. This allows businesses to automate tasks such as onboarding new subscribers, sending abandoned cart emails, and nurturing leads.
- Robust customer support: ActiveCampaign offers excellent customer support, with a variety of resources available, including live chat, email support, and a knowledge base.
However, ActiveCampaign also has some weaknesses:
- Can be complex to learn: ActiveCampaign is a powerful platform, but it can also be complex to learn. This can be a challenge for businesses that are new to email marketing or marketing automation.
- No transactional email support: ActiveCampaign does not support transactional emails, such as order confirmation emails and shipping notifications. This can be a limitation for e-commerce businesses.
- Pricing can be expensive for small businesses: ActiveCampaign’s pricing can be expensive for small businesses, especially those that are just starting out.
Overall, ActiveCampaign is a powerful and versatile email marketing and marketing automation platform that is well-suited for businesses of all sizes. It offers a comprehensive set of features, powerful automation capabilities, and robust customer support. However, it can be complex to learn and does not support transactional emails. Additionally, its pricing can be expensive for small businesses.
In conclusion, whether or not ActiveCampaign is the right platform for you will depend on your specific needs and budget. If you are looking for a powerful and versatile email marketing and marketing automation platform, with robust customer support, then ActiveCampaign is a good option to consider. However, if you are new to email marketing or marketing automation, or if you are on a tight budget, then you may want to consider a simpler and more affordable platform.
ActiveCampaign FAQ
What is ActiveCampaign?
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses of all sizes create, automate, and track their marketing, sales, and customer service campaigns. It offers a wide range of features, including:
- Contact management
- Email marketing
- Marketing automation
- Sales CRM
- Customer service ticketing
- Reporting and analytics
How does ActiveCampaign work?
ActiveCampaign works by allowing users to create and automate workflows, which are a series of steps that are taken when a contact meets certain criteria. For example, you could create a workflow that automatically sends a welcome email to new subscribers, or that nurtures leads with a series of educational emails.
ActiveCampaign also offers a variety of other features, such as email templates, contact segmentation, and landing page creation. These features can be used to create more targeted and effective marketing campaigns.
Do I need a lot of technical experience to use ActiveCampaign?
ActiveCampaign is designed to be easy to use, even for beginners. There is no need to have any coding experience. However, there are some advanced features that may require some technical knowledge.
ActiveCampaign offers a variety of resources to help users learn how to use the platform, including tutorials, articles, and webinars.
How does the free trial work?
ActiveCampaign offers a 14-day free trial. You can sign up for a free trial without entering any credit card information. During the free trial, you will have access to all of the features of ActiveCampaign.
Can I extend my free trial?
If you need more time to try out ActiveCampaign, you can contact their support team and request a free trial extension.
How much does ActiveCampaign cost?
ActiveCampaign offers a variety of pricing plans, starting at $15 per month. The price of your plan will depend on the number of contacts you have and the features you need.
What are some of the benefits of using ActiveCampaign?
Here are some of the benefits of using ActiveCampaign:
- It is a comprehensive platform that offers a wide range of features, including contact management, email marketing, marketing automation, sales CRM, customer service ticketing, and reporting and analytics.
- It is easy to use, even for beginners.
- It offers a variety of resources to help users learn how to use the platform.
- It offers a free trial, so you can try it out before you commit to a paid plan.
- It offers a variety of pricing plans, so you can choose the one that best fits your needs and budget.
Is ActiveCampaign the right platform for me?
ActiveCampaign is a good option for businesses of all sizes, from small businesses to large enterprises. It is also a good option for businesses that are looking for a platform that can help them automate their marketing, sales, and customer service processes.
If you are looking for a comprehensive and easy-to-use CXA platform, ActiveCampaign is a good option to consider.