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• October 19, 2023November 20, 2023
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Constant Contact Review: Features & Pricing

What is Constant Contact?

Constant Contact is an email marketing platform that helps small businesses and nonprofits grow their audience, create professional email campaigns, and track their results. It offers a variety of features, including:

• Email marketing: Create and send email campaigns to your subscribers, with easy-to-use templates and drag-and-drop design tools.
• List management: Build and segment your email list, so you can send targeted messages to the right people.
• Email automation: Automate your email marketing with workflows, so you can send emails based on subscriber behavior, such as when they sign up for your list or abandon their shopping cart.
• Social media marketing: Create and schedule social media posts for Facebook, Instagram, and Twitter, all from one place.
• Event marketing: Create and manage event registration pages, send event invitations, and track attendance.
• Survey marketing: Create and send surveys to your subscribers, to collect feedback and improve your business.

Constant Contact is a popular choice for small businesses because it is easy to use and offers a wide range of features at a relatively affordable price. It also has a good reputation for customer support.

Here are some of the benefits of using Constant Contact:

• Easy to use: Constant Contact is designed to be easy to use, even for beginners. It has a simple interface and a variety of templates and tools to help you get started quickly.
• Powerful features: Constant Contact offers a wide range of features, including email marketing, list management, email automation, social media marketing, event marketing, and survey marketing. This makes it a one-stop shop for all your small business marketing needs.
• Affordable pricing: Constant Contact offers a variety of pricing plans to fit different budgets. You can also start with a free trial to see if it’s right for you.

Good customer support: Constant Contact has a good reputation for customer support. You can get help by phone, email, or live chat.

Constant Contact Review

Constant Contact is a popular email marketing service that’s been around for a while. It’s known for its user-friendly interface and a variety of features designed to help businesses with their email marketing efforts.

One of its strengths lies in its ease of use, making it accessible to beginners while still offering enough functionality for more experienced users. The drag-and-drop editor makes it simple to create visually appealing emails without needing advanced design skills.

Constant Contact provides a range of customizable templates, making it easy to create professional-looking emails that align with your brand. Additionally, it offers features like contact management, automation, and analytics to help users track the performance of their campaigns.

However, like any tool, it may not be a one-size-fits-all solution. Some users may find its pricing to be a bit on the higher side compared to other email marketing platforms. Also, while it’s strong in email marketing, it may not have the same breadth of features as some all-in-one marketing platforms.

Constant Contact Features

Constant Contact is an email marketing platform with a variety of features to help businesses and organizations connect with their audience. Some key features include:

1. Email Marketing:

• Templates: Create professional-looking emails with customizable templates.
• Drag-and-Drop Editor: Easily design emails without coding using a user-friendly editor.
• Personalization: Tailor emails with personalized content for each recipient.

2. Automation:

• Autoresponders: Send automated emails based on subscriber actions or schedules.
• Behavioral Triggers: Trigger emails based on subscriber behavior or interactions.

3. Contact Management:

• List Segmentation: Organize contacts into different segments for targeted campaigns.
• Contact Importing: Easily import and manage your contact list.

4. Analytics and Reporting:

• Email Tracking: Monitor open rates, click-through rates, and other key metrics.
• Reports: Gain insights into the performance of your email campaigns.

5. E-commerce Tools:

• Product Recommendations: Include personalized product suggestions in your emails.
• Abandoned Cart Emails: Remind customers about items left in their online shopping carts.

6. Social Media Integration:

• Social Posting: Share email content on social media platforms.
• Social Ads: Create and manage Facebook and Instagram ads from the platform.

7. Event Marketing:

• Event Promotion: Promote and manage events through email campaigns.
• Online Registration: Collect registrations and RSVPs for events.

8. Surveys and Polls:

• Feedback Forms: Create surveys to gather feedback from your audience.
• Polls: Engage subscribers with interactive polls in your emails.

9. Apps and Integrations:

• Integration with Third-Party Tools: Connect Constant Contact with other business tools.
• API Access: Customize and extend functionality through the API.

10. Support and Education:

• Learning Resources: Access guides, tutorials, and webinars for users.
• Customer Support: Receive assistance through various support channels.

These features collectively make Constant Contact a versatile tool for businesses looking to enhance their email marketing efforts and engage with their audience effectively.

Constant Contact Pricing

Constant Contact offers three pricing plans: Lite, Standard, and Premium. The price of each plan is based on the number of contacts you have.

Lite Plan: Starting at $12/month for up to 500 contacts. This plan includes basic email marketing features, such as email creation and sending, contact management, and basic reporting.

Standard Plan: Starting at $35/month for up to 500 contacts. This plan includes all of the features of the Lite Plan, plus marketing automation, advanced segmentation, subject line A/B testing, and dynamic content.

Premium Plan: Starting at $80/month for up to 500 contacts. This plan includes all of the features of the Standard Plan, plus SEO tools, social media marketing tools, and more advanced analytics.

Constant Contact also offers a free 60-day trial, so you can try out the service before you commit to a paid plan.

Which Constant Contact plan is right for you?

The best Constant Contact plan for you will depend on your business needs and budget. If you are just starting out with email marketing, the Lite plan is a good option. It includes all of the essential features you need to get started, and it is very affordable.

If you have a larger contact list or need more advanced features, such as marketing automation and advanced segmentation, then the Standard or Premium plan may be a better fit for you.

Here is a general guide to choosing the right Constant Contact plan:

• Lite Plan: Ideal for small businesses with a small contact list and basic email marketing needs.
• Standard Plan: Ideal for small businesses with a growing contact list and more advanced email marketing needs.
• Premium Plan: Ideal for small businesses with a large contact list and the need for the most advanced email marketing features.

Pros & Cons

Constant Contact is a popular email marketing platform for small businesses. It offers a variety of features, including:

• Easy-to-use drag-and-drop email editor
• Hundreds of email templates
• Email automation
• Contact segmentation
• Social media integration
• Website builder
• Online store
• Event management tools

Pros of Constant Contact:

• Easy to use: Constant Contact is designed to be easy to use, even for beginners. The drag-and-drop email editor makes it easy to create professional-looking emails, and there are hundreds of templates to choose from.
• Comprehensive features: Constant Contact offers a wide range of features, including email automation, contact segmentation, social media integration, and more. This makes it a one-stop shop for all your email marketing needs.
• Good customer support: Constant Contact offers good customer support, including live chat, phone support, and email support.

Cons of Constant Contact:

• Pricing: Constant Contact can be more expensive than some other email marketing platforms, especially for businesses with large contact lists.
• Limited automation features: Constant Contact’s automation features are not as powerful as some other email marketing platforms.
• Difficult to cancel: Some users have reported that it is difficult to cancel their Constant Contact accounts.

Overall, Constant Contact is a good email marketing platform for small businesses. It is easy to use, offers a wide range of features, and has good customer support. However, it can be more expensive than some other email marketing platforms, and its automation features are not as powerful as some other platforms.

Is Constant Contact right for you?

If you are a small business owner looking for an easy-to-use email marketing platform with a wide range of features, then Constant Contact is a good option to consider. However, if you are looking for a more affordable email marketing platform with more powerful automation features, then you may want to consider other options.

Conclusion

Constant Contact is a well-established and popular email marketing platform that offers a wide range of features and tools to help businesses of all sizes create, send, and track their email campaigns. It is known for its ease of use, affordability, and reliability.

Constant Contact’s key features include:

• Email marketing: Create and send professional-looking emails with easy-to-use templates and drag-and-drop design tools.
• Contact management: Organize and manage your email list, including segmenting your contacts and tracking their engagement.
• Email automation: Create automated email sequences, such as welcome emails, drip campaigns, and abandoned cart emails.
• Email analytics: Track the performance of your email campaigns with detailed reports on opens, clicks, bounces, and unsubscribes.
• Other features: Constant Contact also offers a variety of other features, such as website building, social media marketing, and event marketing.

Overall, Constant Contact is a good choice for businesses of all sizes that are looking for an easy-to-use and affordable email marketing platform. It offers a wide range of features and tools to help businesses create, send, and track their email campaigns.

However, Constant Contact is not without its drawbacks. Some users have complained about the limited customization options for emails and templates, as well as the lack of advanced features such as A/B testing and advanced segmentation.

Overall, Constant Contact is a good option for businesses that are looking for a reliable and easy-to-use email marketing platform. However, businesses that need more advanced features may want to consider other options.

Constant Contact FAQs

There are some frequently asked questions about Constant Contact:

General

• What is Constant Contact? Constant Contact is an email marketing platform that helps businesses of all sizes create and send professional-looking emails. It also offers a variety of other marketing tools, such as social media integration, website creation, and event management.
• What are the benefits of using Constant Contact? Constant Contact offers a number of benefits, including:
  • Easy to use: Constant Contact is designed to be easy to use, even for users with no prior experience with email marketing.
  • Affordable: Constant Contact offers a variety of pricing plans to fit different budgets.
  • Comprehensive features: Constant Contact offers a wide range of features, including email templates, social media integration, and website creation.
  • Excellent customer support: Constant Contact offers excellent customer support, including live chat, phone support, and email support.
• How much does Constant Contact cost? Constant Contact offers a variety of pricing plans, starting at $9.99 per month. The price of your plan will depend on the number of contacts you have and the features you need.

Getting started

• How do I create a Constant Contact account? To create a Constant Contact account, simply visit the Constant Contact website and click on the “Sign Up Free” button. You will need to provide some basic information about your business and your contact list.
• How do I import my contact list into Constant Contact? To import your contact list into Constant Contact, you can either upload a CSV file or copy and paste your contacts into the Constant Contact interface. Constant Contact also offers a number of integrations with other popular contact management platforms, such as Salesforce and HubSpot.
• How do I create an email campaign in Constant Contact? To create an email campaign in Constant Contact, simply select the “Create an Email” button from your dashboard. You will then be able to choose a template, add your content, and preview your email before sending it.

Sending emails

• What are the best practices for sending emails with Constant Contact? Here are some best practices for sending emails with Constant Contact:
  • Use a clear and concise subject line.
  • Personalize your emails whenever possible.
  • Use a responsive email template that will look good on all devices.
  • Include a call to action in your email.
  • Test your emails before sending them.
• How do I track the results of my email campaigns? Constant Contact offers a variety of email tracking tools, including open rates, click-through rates, and unsubscribe rates. You can use these tools to see how your email campaigns are performing and make adjustments accordingly.

Other questions

• How do I get help with Constant Contact? Constant Contact offers excellent customer support, including live chat, phone support, and email support. You can also find a wealth of helpful resources in the Constant Contact Knowledge Base.
• What are some alternatives to Constant Contact? Some popular alternatives to Constant Contact include Mailchimp, AWeber, and GetResponse.